Category: Competitors & Customers

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5 Key Elements in Positioning Statement

Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement. Issues: Internal communication to guide...

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Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic – lifestyle and personality …....

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New 7’s of Competition

Elements of New 7’s of Competition: Stakeholder satisfaction – Customers as most important stakeholder Strategic soothsaying – Continious improvement based on customer needs Speed – Organisational agility and flexibility Surprise – Create competitive advantage...

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Competitor Strategy Analysis

Elements of Competitor Strategy Analysis: Competitor objectives, strategy, assumptions and capabilities Principle: Key competitor strategic analysis Issues: Uncertainty of rapid changing future – Increasing organisational empowerment (fluid organisations and strategy) – Implementation without organisational...