Category: Framework

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Sustainable Value Framework – Building Shareholder Value over Time:

Elements of Sustainable Value Framework : Strategies: Clean Technology, Pollution Prevention, Product Stewardship, Sustainability Vision Internal Drivers: Disruption, Clean Tech, Footprint, Pollution, Consumption, Waste External Drivers: Population, Poverty, Inequity, Civil Society, Transparency, Connectivity Principle: Each...

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Theory U the process behind profound innovation

Elements of Theory U the process behind profound innovation: Sensing – Presencing – Realising Suspending, Redirecting, Letting Go, Letting Come, Crystalising, Prototyping, Institutionalising Principle: Sensing: is suspending our current mental models, immersing yourself in the...

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Twelve steps in transformational Change

Elements of Twelve steps in transformational Change: Recognize the scale of the challenge and don’t ignore it Consider where the barriers to change might be strongest Build a guiding team and establish any necessary...

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Relationship Strategy Framework (2S’s)

Elements of Relationship Strategy Framework (2S’s): Mission, Audit of relationship markets, Internal analysis, Strategic review, Internal analysis, Strategy formulation, Internal marketing functional and cross-functional plans/actions, External marketing functional and cross-functional plans/actions, Service quality management system...

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A “Multi-dimensional” relationship marketing ladder of customer loyalty

Elements of A “Multi-dimensional” relationship marketing ladder of customer loyalty: PASSIVE relationship -> Existence of need -> Realisation of need -> SUSPECT Problem recognition ->Information search -> PROSPECT Evaluation ->Choise -> CUSTOMER -> CLIENT Post...

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CRM system

Elements of CRM system: CRM applications Examples of functions supported Examples of application Applications that support the analysis of aggregate customer information Marketing Risk management Data mining Applications that support service delivery Sales Operations...

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Cost Benefit Analysis

Elements of Cost Benefit Analysis: Cost (upfront and on-going) and Benefits (increased revenue and Decreased expences) that defines the ROI Principle: Breaks down ROI to a calcualtion set of costs and benefits Issues: Exit...

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Knowledge Management Development

Elements of Knowledge Management Development: Economic era Standardisation Customisation Innovation Meta-capability Co-ordination Delegation Collaboration Business model Market penetration Market segmentation Market exploration Growth driver Learning-curve gains and scale economies Know-how transfer to new markets...