Force Field Analysis
Elements of Force Field Analysis:
Forces for change -> Driving forces -> EQUILIBRIUM
Driving and restraining forces to change
Driving forces are logical restraining more emotional
UNFREEZ – CHANGE – FREEZE
(Margerison & Smith, 1989) four key factors of change management:
- Dissatisfaction with present
- Vision of better
- A strategy for implementation
Analyse the forces of change
Source of Force Field Analysis:
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