Force Field Analysis

Elements of Force Field Analysis:

Forces for change -> Driving forces -> EQUILIBRIUM


Principle:

Driving and restraining forces to change


Issues:

Driving forces are logical restraining more emotional

UNFREEZ – CHANGE – FREEZE

(Margerison & Smith, 1989) four key factors of change management:

  1. Dissatisfaction with present
  2. Vision of better
  3. A strategy for implementation
  4. Resistance

Applications:

Analyse the forces of change


Source of Force Field Analysis:

(Lewin, 1947)


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