Levels of Change

Elements of Levels of Change:


Level of change Approaches/tactics

New mission, different ways of doing things

Values, culture, style of management

Organizational development

New corporate perspective/strategy

Objectives, corporate strategy

Strategic planning

Organization structure

New organization design

Improved competitive

effectiveness (existing

products and services)

Competitive strategies, strategic positioning, systems and management roles

Empowerment; management by objectives, performance management, job descriptions, policies

Improved efficiencies

Business processes

Business process re-engineering

Functional strategies, activities, organization of tasks

Method study, job enrichment


Categorised in terms of significance


(Daft, 1983) 4 types of change:

  1. Technology
  2. Product/service
  3. Administrative
  4. Attitudes (related change)

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Forces for change: Technical, PESTLE, Globalisation, Organisational, Increasing strategic awareness (managers and employees ambitions)

Resistance for change: Threat, Habits, Fear, Organisation structure, Perceived flaws or weaknesses


To determine best change approach

Source of Levels of Change:

(Thompson & Martin, 2005)

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Related Models & Sources:

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