Conceptual Foundations of Relationship Marketing
Elements of Conceptual Foundations of Relationship Marketing:
The elements in Analytical Tools, Work Process, Support Infrastructure and Measures that are the conceptual foundation for Relationship Marketing
Lists the tools and work processes applied in Relationship Marketing
One-to-one level contact on individual basis (not segmental)
Interactive process not transactional (traditional marketing exchange and transactions – RM is interaction and activities)
Value added activities trough mutual interdependence and collaboration
To plan the process of Relationship Management implementation
Source of Conceptual Foundations of Relationship Marketing:
Related Models & Sources:
Relevant in or to the Category:
Elements of The Fifth Discipline: Personal mastery, Mental models, Building shared visions, Tea...
Elements of Intended Strategy implementation: Strategic leader - Strategic resources - Organisa...
Elements of The entrepreneur, seeing and activating opportunity: Path 1 - Intrapreneurship/corp...