Conceptual Foundations of Relationship Marketing


Elements of Conceptual Foundations of Relationship Marketing:

The elements in Analytical Tools, Work Process, Support Infrastructure and Measures that are the conceptual foundation for Relationship Marketing


Lists the tools and work processes applied in Relationship Marketing


One-to-one level contact on individual basis (not segmental)

Interactive process not transactional (traditional marketing exchange and transactions – RM is interaction and activities)

Value added activities trough mutual interdependence and collaboration


To plan the process of Relationship Management implementation

Source of Conceptual Foundations of Relationship Marketing:

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Related Models & Sources:

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